Amazon has announced that it will be banning the sale of NMN (nicotinamide mononucleotide) from Monday, March 13 2023. This decision follows the U.S. Food and Drug Administration’s (FDA) response to a New Dietary Ingredient Notification that NMN was first authorized for investigation as a new drug. This means that NMN is no longer considered a dietary supplement, but is now considered a drug or drug ingredient, and is thus precluded from use in dietary supplements based on the Dietary Supplements Health and Education Act (DSHEA).
NMN has been sold in a variety of dietary supplement products for several years and has been marketed for its anti-aging benefits. It is unclear how this ban will impact the availability of NMN supplements on other online platforms, as well as in retail stores.
In a letter to vendors selling NMN, Amazon encouraged vendors to review their product listings to ensure compliance. Vendors will be given the opportunity to remove their NMN listings in order to avoid any potential enforcement action.
This ban comes as a surprise to many dietary supplement consumers, who had been relying on NMN supplements for its purported health benefits. It is unclear what the long-term impacts of this ban will be.
This amazon ban was not unexpected since the the FDA reclassifying NMN as a drug back in October 2022.
My take on this I think it’s a good thing as there are so many Fake and Low Quality NMN Supplements on Amazon, however I hope NMN is allowed back on Amazon in the future but only for brands that are authenticated as being legitimate with pure NMN as per the brands labelling.
Ben, I agree with you on allowing legitimate brands back on the Amazon store, but I don’t see it happening considering their “Pharmacy” operation. Even though NMN is not available as a drug, and won’t be anytime soon, there are probably strict FDA guidelines written into Amazon’s policy that prohibits this.
And as you said, we can say goodbye to a bunch of phony brands from Chinese manufacturers. Adios imposters, we won’t miss you!
Makes sense and even if the FDA announced advisory deaccession like they did with NAC and Amazon then let NMN back on their platform I don’t think they can or would have the ability to authenticate the authenticity of brands, so all in all it’s a win, that will force consumers many of who are unaware of the issues with fake NMN over to quality brands.